During the 1960s, a worthy competitor surfaced in the Keibler-Thompson Company. Adept at developing equipment for refractory demolition applications both within and outside of the steel industry, a healthy rivalry developed that pushed both companies to continue to innovate. Resultant expansion to markets outside of steel proved beneficial. The expertise developed over years of designing and building equipment for the steel industry provided opportunities to improve worker safety and process vessel turnaround in multiple industries and market segments. As a result, automated refractory demolition and scale removal penetrated market sectors such as ferrous and nonferrous metals, cement/lime, fertilizers, chemical and petrochemical, specialized demolition, and many others.